Competitors, yes, we all have them. In order to minimise your competition, here are some basic areas to consider and act upon.
1. Know exactly who your competitors are. Their strengths and weaknesses. What are they doing better than you?
2. Know your clients. Understand their needs inside and out. The better you do this, the harder your competitors have to work.
3. Ensure your product or service is on-point. Being the best at what you do is the best way to minimise competition.
4. Know what makes you unique and exploit it through effective marketing.
5. Ensure you have an up to date strategic plan so you can stay on top of your marketing and ahead of your competition.
Addressing competition is not easy. By taking practical and strategic steps, you can stay in front.
