Do you know your angle?
We’ve all heard the following: unique selling proposition (USP), differentiation, competitive advantage and many more including “what’s your angle?”
Knowing exactly what distinguishes you from your competitors is one of the most important marketing initiatives you can pursue.
Once you know your angle, the next phase is communicating your message effectively. In other words, your brand, your tag line, advertisements, social media and even company statements.
This comes down to how you describe what you do to your market place. Your angle.
